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The Guildry of Dundee

The Brief

 

As part of my course at the Duncan of Jordanstone College

in Graphic Design, we had to work with real clients.

 

Re-design and re-brand the Guildry of Dundee
Coat of Arms with certain keylines and elements.
A motto will be required. The successful Coat of Arms
will be required to be applied at several levels including
letterhead and stationary.

 

The Idea

 

Throughout this brief i aimed to juxtapose elements of
history, tradition, symbols and more that would result
into a contemporary and innovative outcome and try
to bring it to more 21st century design. Typography
was undoubtedly important to research as well as a
coherent and symbolic moto accompanied with the
coat of arms.

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