As part of my course at the Duncan of Jordanstone College in Graphic Design, we had to work with real clients.
Re-design and re-brand the Guildry of Dundee Coat of Arms with certain keylines and elements. A motto will be required. The successful Coat of Arms will be required to be applied at several levels including letterhead and stationary.
Throughout this brief i aimed to juxtapose elements of history, tradition, symbols and more that would result into a contemporary and innovative outcome and try to bring it to more 21st century design. Typography was undoubtedly important to research as well as a coherent and symbolic moto accompanied with the coat of arms.