Brand identity and art direction for PARAGON, a contemporary streetwear project exploring restraint, discipline, and timeless design beyond trends.
PARAGON is a contemporary streetwear project built around restraint, discipline, and a clear design mindset. The brand explores the idea of excellence as a daily practice, positioning itself beyond trends and seasonal noise through timeless design and intentional simplicity.
Focused on brand identity and art direction, defining the visual language, tone, and overall creative direction of the brand. This included the development of the logo and monogram, typographic system, graphic applications, and art-directed imagery, ensuring consistency across physical and digital touchpoints.
The outcome is a refined streetwear identity that balances confidence with restraint — a modern uniform designed to endure, guided by a standard above the average.
Credits:
Photography: